29 September 2014 — Alex Guerrero, COO of VEDC (Live), Business Issues in the Valley


This past weekend I had the pleasure of meeting and socializing with Rotarians from many parts of the country.  My husband and I attended the annual Sierra Safari, hosted by both the Bishop Noon Club and the Bishop Sunrise Club.  Until a few years ago Bishop was a part of the former District 5260, as was our Club, which, if you were wondering, is how I first learned of the event.

In addition to those from Bishop, some of the Rotarians I met were from the High Desert, a couple from Amarillo, Texas, a few people from different cities in Northern California, and at least one person from Nevada.  As you will hear in Roy Glickman’s comments in Part 1 of this week’s Program about Vocational Service, Rotary Fellowships are a way for Rotarians with a common interest to come together.  Attending the Sierra Safari this past weekend were members of two different Rotary Fellowships:  The International Fellowship of Flying Rotarians, and the International Fellowship of Motorcycling Rotarians.  What really impressed me about the gathering was the fellowship among all the Rotarians.  Attending the event was a diverse group of people, many who had not met previously, from all walks of life, who shared a common desire to engage in service to others.

Rotarians are a special group of people.  I’m so pleased to welcome Daniele Della Gala and Richard Cortes, our two newest Rotarians, to our E-Club and to the unique opportunities afforded by Rotary.

Linda Catran
President, 2014-2015


MONDAY, OCTOBER 13 — 6:15pm  — Club Board of Directors Meeting, The Fireplace Room at Denny’s. All Club Members always welcome.

SUNDAY, OCTOBER 26 — 12:30pm to 2:00pm — Our FOURTH SUNDAY meeting for October! The Club’s special guest is District 5280 Governor Elsa GIllham, making her “Official Visit” to our Club, and she will be the program speaker.  We gather in The Fireplace Room at Denny’s, 5525 Sepulveda Boulevard in Sherman Oaks.

SUNDAY, NOVEMBER 16 — 10:00pm to 4:00pm — The next ONE MORE ITEM FOOD DRIVE, in support of Valley Food Bank, at Gelson’s in Sherman Oaks.

SUNDAY, NOVEMBER 23 — 12:30pm to 2:00pm — Our FOURTH SUNDAY meeting for November! Program TBA.  We gather in The Fireplace Room at Denny’s, 5525 Sepulveda Boulevard in Sherman Oaks.




This month’s Rotary E-Club E-wareness campaign presents information about suicide prevention.  Throughout the month our Club will provide resources gathered by our Club Members Reed Galloway and Sharon Gorrell, this month’s coordinators.  The information will be helpful to you and to the people you care about.  See the campaign by clicking here.









The one element of Vocational Service that every Rotarian seems to agree on is that no one is ever completely clear on the meaning of Vocational Service in Rotary.  It is where we connect ethics to our daily lives (and our business and community lives), but it’s more than that.  It is where we put our business and career skills to good use in service–a shining example is Club Member Sharon Gorrell using her vocational skills as a dance instructor to make our annul Dance For the Children magical–but it’s still more than that.

For our Fourth Sunday gathering on September 28, we kicked ourselves into October, designated Vocational Service Month by Rotary International, with a three-part Program highlighting Vocational Service.

In Part One, Club Member Roy Glickman presented the results of his research into just what is this thing called Vocational Service.  There’s a lot we can do as a Rotary Club, and Roy sets up some good ideas.

If the embedded video does not work, please click here to view it on YouTube.

Here are Rotary’s Guiding Principles and the Rotarian’s Code of Conduct.


In Part Two, we presented one key element of every Rotary Club for decades: the Craft Talk. In a craft talk, a Rotarian has a few minutes to introduce himself or herself to the team, talking about his or her “craft” (or vocation!), but also the personal stuff, so we can all get to know each other better. Here are two mini-craft-talks, just to set the stage for the future.

If the embedded video does not work, please click here to view it on YouTube.


In Part Three, we welcomed our keynote speaker for the day, Alex Guerrero, the Chief Operating Officer of VEDC.  We will let Alex teach us about VEDC and its mission, although you can visit their website here, but we learned a tremendous amount about the state of business in and around the San Fernando Valley and issues of importance to all of us.

If the embedded video does not work, please click here to view it on YouTube.


The opinions expressed by guest speakers, or in advertisements that appear on external websites linked to this program, are those of the speaker(s)/websites/advertisers and not necessarily of the Rotary E-Club of The Greater San Fernando Valley or its members. No endorsement is implied. Programs are presented for informational purposes only.



4 responses to 29 September 2014 — Alex Guerrero, COO of VEDC (Live), Business Issues in the Valley

  1. Great program! It packed a lot into a short time, and successfully defined through its various parts not only what Vocational Service is, but how it applies to service in general and Rotary in particular.

  2. I am glad we did a program emphasizing vocational service and its importance in Rotary. It is an important component of who we are as Rotarians and what we can accomplish in our service projects.

  3. I thoroughly enjoyed the most recent club meeting. It was so stimulating. The mini craft talks were fun.

  4. Great program as usual. Makes me think how else we can expand our vocational program.

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