21 July 2014 — Rotary E-wareness: Skin Cancer Prevention


Welcome to the most dynamic little Club in the Valley!  This week, on a typically hot, sunny July Monday, we appropriately kick-off our monthly E-wareness Campaign with some valuable information about skin cancer.  The goal is to provide some facts on each issue, links to information on prevention and treatment, as well as a speaker or interview with someone with first hand knowledge.  The month our program includes a video from the UCLA Insights on Cancer series, of a presentation on skin cancer by Dr. Teresa Soriano.  Take a look!

Also, be sure to check your calendars!  There’s a lot in store next week for the first fourth Sunday meeting at The Fireplace Room at Denny’s on July 27, 12:30 p.m..  Make sure to visit the E-wareness Program before our meeting, as one of the items on the Agenda will be to discuss what information about skin cancer was most interesting to you. Feel free to invite family and friends as always, but especially next week as we also preview the Rotary theme for the month of August – Membership!

In the meantime, remember to stay hydrated and protect your skin.

Linda Catran
President, 2014-2015


SUNDAY, JULY 27 — 12:30pm — Our FOURTH SUNDAY meeting for July, with special guest speaker Lori Hall, a former member of the Rotary Club of Calabasas, who will share with us about the work she does in Fiji, with Global Classrooms for Peace–and it’s President Linda’s first Fourth Sunday meeting!

SUNDAY, AUGUST 17 — 10:00am to 4:00pm — ONE MORE ITEM FOOD DRIVE, Gelson’s Sherman Oaks, our sixth!






With this week’s program, we launch a new monthly project: Rotary E-wareness campaigns.  There are causes of importance to our Rotary Club, and in many cases to one or more team members in our Rotary Club.  We want to use our positions as Rotarians, and the special circumstance of our being a Rotary E-Club with our strong online presence, to share with our Club and individual networks helpful information about these causes and what we can do to raise awareness of the cause and, where relevant, solutions and positive steps to take.

This month should be considered “E-wareness Campaign Lite,” as the coming months will include coordinated sharing of information in social media and, where possible, an interview with an expert in the field.  For this first month of our campaigns, President Linda has stepped up to provide the information and links and we hope you will benefit from our Club’s presentation.

The United States Centers for Disease Control designates July as “UV Safety Month,” a time to be aware of the potential effects of our Sun’s ultraviolet rays, which are the leading cause of skin cancer.  We focus our program on skin cancer facts and prevention.


Message from This Month’s Project Leader

by Linda Catran

I volunteered to kick off our monthly E-wareness Campaigns with a focus on skin cancer–not only because it is the most common form of cancer, and now is the time of year of greatest risk from sun exposure, but also because my own family has been touched by skin cancer.

Like many others of his age, when he was a young man my father spent many summers on the beach, in the sun, with no protection at all.  Fast forward a few decades, and he now has a close personal relationship with his dermatologist, whom he sees regularly for treatment.  My father was initially diagnosed several years ago with basal cell carcinoma, the most easily treated of the three main types of skin cancer.  Since then, he has also experienced incidents of squamous cell carcinoma.  They are all treatable but increasingly disfiguring.

By now most everyone knows that overexposure to the sun can cause damage to the skin, which can ultimately result in the development of skin cancer.  But did you know that sun damage at any age can increase the risk of developing skin cancer?  How about that over the past three decades, more people have had skin cancer than all other cancers combined?  Or that each year there are more new cases of skin cancer than the combined incidence of cancers of the breast, prostate, lung, and colon?

For more facts and information about treatment and prevention of skin cancer, click on the links below.  And remember to wear sunscreen (at least SPF30) daily!



Insights Into Cancer April 12, 2011 from Simms/Mann UCLA Center on Vimeo, featuring Teresa Soriano, MD.

Information from Mayo Clinic: CLICK HERE.

Facts from Skin Cancer Foundation: CLICK HERE.

Take Precautions, from UCLA Health: CLICK HERE.

More links:

Complete UCLA Health Journal – in eBrochure format


Sun and Skin News (from last year, but good info)

National Cancer Institute

What You Need To Know About™ Melanoma and Other Skin Cancers

National Institutes of Health

American Cancer Society

NIH Senior Health

We hope you will be active in taking good care of yourself and in sharing this information with the people you care about.


The opinions expressed or advertisements that appear on external websites linked to this program are those of the speaker(s)/websites/advertisers and not necessarily of the Rotary E-Club of The Greater San Fernando Valley or its members. No endorsement is implied. Programs are presented for informational purposes only.


6 responses to 21 July 2014 — Rotary E-wareness: Skin Cancer Prevention

  1. Thank you, Linda, for offering so much information on such an important topic. My boyfriend, Tim, was diagnosed with squamous cell carcinoma under his eye. He was lucky to have surgery when he did.
    The Rotary E-wareness program is a wonderful addition to an already informative website. I have been sharing about the e-club website while in New York and am going to try to visit the Utica Rotary club before returning to California.

  2. I, too, thank you for your efforts to raise awareness of this issue. Having known a sweet young woman (I believe she was 19) who died from skin cancer, I understand the terrible risks and results. I wear foundation make up with sun screen every day and lather up heavily when heading out to spend time in the sun (not a frequent thing for me). We cannot be too careful and we MUST teach our children the importance of wearing sun screen. Infancy is not too early to start.

  3. Dear President Linda,
    Thank you for sharing. I use an SPF 15 sunscreen daily, but now I’m going to go up to 30. The sun in Southern Cal can be brutal! Prevention is the key. Thanks again.

  4. Excellent first program of the Rotary e-club year. How appropriate to present the dangers of sun exposure is to the skin. Kudos to you President Linda .. Even those with olive or dark skin are effected by over exposure to the sun.

  5. Very helpful. Thank you, Linda!

  6. Lets see, blue eyes, fair skin, light colored hair, repeated sunburn to a blister as a child. Pretty much sums up the story of my life!!! I’m going to get checked out soon! Thank you Linda for such a informative first e awareness program.

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